Torie & Howard vs Yumearth · Bay Area shelf head-to-head
Torie & Howard and Yumearth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yumearth carries more Brand PowerYumearth is in more Bay Area grocersYumearth fields the deeper lineup
Torie & Howard
Yumearth
24
brand power
40
9
products
21
1
categories
2
3
subcategories
6
8
grocers
13
$2.05
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Torie & Howard▭ Yumearth
Distribution · 30% of score33·54
T
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Torie & Howard
no top category Yumearth doesn’t also play in.
only Yumearth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Torie & Howard · 3
only Yumearth · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Torie & Howard · Yumearth
