Tostitos vs Sabor Mexicano · Bay Area shelf head-to-head
Tostitos and Sabor Mexicano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tostitos carries more Brand PowerSabor Mexicano is in more Bay Area grocersTostitos fields the deeper lineupSabor Mexicano sits further up the premium end
Tostitos
Sabor Mexicano
47
brand power
42
32
products
13
3
categories
4
11
grocers
18
47.6¢
price per oz
70.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tostitos▭ Sabor Mexicano
Distribution · 30% of score46·75
carried in 11 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tostitos
only Sabor Mexicano
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sabor Mexicano · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tostitos · Sabor Mexicano
