Tractor Beverage Co. vs Q Mixers · Bay Area shelf head-to-head
Tractor Beverage Co. and Q Mixers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Q Mixers carries more Brand PowerQ Mixers is in more Bay Area grocersQ Mixers fields the deeper lineup
Tractor Beverage Co.
Q Mixers
17
brand power
60
4
products
27
2
categories
5
2
subcategories
7
1
grocers
14
$2.00
avg price
$6.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tractor Beverage Co.▭ Q Mixers
Distribution · 30% of score4·58
T
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tractor Beverage Co.
no top category Q Mixers doesn’t also play in.
only Q Mixers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tractor Beverage Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tractor Beverage Co. · Q Mixers
