Traditional Medicinals vs Buddha Teas · Bay Area shelf head-to-head
Traditional Medicinals and Buddha Teas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Traditional Medicinals carries more Brand PowerTraditional Medicinals is in more Bay Area grocersTraditional Medicinals fields the deeper lineup
Traditional Medicinals
Buddha Teas
56
brand power
35
55
products
29
2
categories
1
2
subcategories
2
20
grocers
9
51.5¢
price per item
99.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Traditional Medicinals▭ Buddha Teas
Distribution · 30% of score83·38
carried in 20 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Traditional Medicinals
only Buddha Teas
no top category Traditional Medicinals doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Traditional Medicinals · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Traditional Medicinals · Buddha Teas
