Traditional Medicinals vs Yogi Tea · Bay Area shelf head-to-head
Traditional Medicinals and Yogi Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Traditional Medicinals is in more Bay Area grocersTraditional Medicinals fields the deeper lineupTraditional Medicinals sits further up the premium end
Traditional Medicinals
Yogi Tea
56
brand power
52
55
products
46
2
categories
1
2
subcategories
4
20
grocers
18
51.5¢
price per item
39.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Traditional Medicinals▭ Yogi Tea
Distribution · 30% of score83·75
carried in 20 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Traditional Medicinals
only Yogi Tea
no top category Traditional Medicinals doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Traditional Medicinals · Yogi Tea
