Trail Marker Wine Co. vs Balletto Vineyards · Bay Area shelf head-to-head
Trail Marker Wine Co. and Balletto Vineyards, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Balletto Vineyards carries more Brand Power
Trail Marker Wine Co.
Balletto Vineyards
12
brand power
18
2
products
4
2
categories
3
2
subcategories
4
1
grocers
1
$32.09
avg price
$28.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Trail Marker Wine Co.▭ Balletto Vineyards
Distribution · 30% of score4·4
T
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Trail Marker Wine Co.
no top category Balletto Vineyards doesn’t also play in.
only Balletto Vineyards
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Trail Marker Wine Co. · 1
only Balletto Vineyards · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Trail Marker Wine Co. · Balletto Vineyards