Trail Marker Wine Co. vs Black Box Wines · Bay Area shelf head-to-head
Trail Marker Wine Co. and Black Box Wines, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Black Box Wines carries more Brand PowerBlack Box Wines is in more Bay Area grocersBlack Box Wines fields the deeper lineup
Trail Marker Wine Co.
Black Box Wines
12
brand power
23
2
products
6
2
categories
3
2
subcategories
5
1
grocers
2
$32.09
avg price
$16.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Trail Marker Wine Co.▭ Black Box Wines
Distribution · 30% of score4·8
T
B
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Trail Marker Wine Co.
no top category Black Box Wines doesn’t also play in.
only Black Box Wines
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Trail Marker Wine Co. · 1
only Black Box Wines · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Trail Marker Wine Co. · Black Box Wines
