Traina vs Mariani · Bay Area shelf head-to-head
Traina and Mariani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mariani carries more Brand PowerMariani is in more Bay Area grocersMariani fields the deeper lineupMariani sits further up the premium end
Traina
Mariani
11
brand power
35
2
products
17
1
categories
3
2
subcategories
11
2
grocers
6
$8.66
avg price
$7.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Traina▭ Mariani
Distribution · 30% of score8·25
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Traina
no top category Mariani doesn’t also play in.
only Mariani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Traina · Mariani