Trident vs Extra · Bay Area shelf head-to-head
Trident and Extra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Trident carries more Brand PowerTrident is in more Bay Area grocersTrident fields the deeper lineupExtra sits further up the premium end
Trident
Extra
44
brand power
39
22
products
14
3
categories
1
11
grocers
9
20.8¢
price per item
24.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Trident▭ Extra
Distribution · 30% of score46·38
T
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Extra
no top category Trident doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Trident · 3
only Extra · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Trident · Extra
