Trident vs Orbit · Bay Area shelf head-to-head
Trident and Orbit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Trident carries more Brand PowerTrident is in more Bay Area grocersTrident fields the deeper lineup
Trident
Orbit
44
brand power
31
22
products
9
3
categories
1
11
grocers
8
20.8¢
price per item
17.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Trident▭ Orbit
Distribution · 30% of score46·33
T
O
carried in 11 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score84·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orbit
no top category Trident doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Trident · 4
only Orbit · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Trident · Orbit
