Trident vs Pür · Bay Area shelf head-to-head
Trident and Pür, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pür is in more Bay Area grocersTrident fields the deeper lineupPür sits further up the premium end
Trident
Pür
44
brand power
42
22
products
13
3
categories
2
11
grocers
13
20.8¢
price per item
23.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Trident▭ Pür
Distribution · 30% of score46·54
T
P
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score84·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Trident
only Pür
no top category Trident doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pür · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Trident · Pür
