Trident vs Xyloburst · Bay Area shelf head-to-head
Trident and Xyloburst, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Trident carries more Brand PowerTrident is in more Bay Area grocersTrident fields the deeper lineupXyloburst sits further up the premium end
Trident
Xyloburst
44
brand power
12
22
products
2
3
categories
1
11
grocers
1
$3.75
avg price
$1.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Trident▭ Xyloburst
Distribution · 30% of score46·4
T
X
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Xyloburst
no top category Trident doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Trident · Xyloburst