True Gold Honey vs Mike's Hot Honey · Bay Area shelf head-to-head
True Gold Honey and Mike's Hot Honey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mike's Hot Honey carries more Brand PowerMike's Hot Honey is in more Bay Area grocersTrue Gold Honey fields the deeper lineupTrue Gold Honey sits further up the premium end
True Gold Honey
Mike's Hot Honey
28
brand power
38
30
products
12
1
categories
2
1
grocers
11
$13.09
avg price
$12.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Gold Honey▭ Mike's Hot Honey
Distribution · 30% of score4·46
T
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only True Gold Honey
no top category Mike's Hot Honey doesn’t also play in.
only Mike's Hot Honey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only True Gold Honey · 0
no exclusive doors — everywhere True Gold Honey is, Mike's Hot Honey is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Gold Honey · Mike's Hot Honey