Truff vs Wing-time · Bay Area shelf head-to-head
Truff and Wing-time, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Truff carries more Brand PowerTruff is in more Bay Area grocersTruff fields the deeper lineup
Truff
Wing-time
47
brand power
0
25
products
2
4
categories
1
7
subcategories
1
12
grocers
1
$14.35
avg price
$6.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Truff▭ Wing-time
Distribution · 30% of score50·4
W
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Truff
only Wing-time
no top category Truff doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Truff · Wing-time