Trujoy Yogurt vs Yasso · Bay Area shelf head-to-head
Trujoy Yogurt and Yasso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yasso carries more Brand PowerYasso is in more Bay Area grocersYasso fields the deeper lineupTrujoy Yogurt sits further up the premium end
Trujoy Yogurt
Yasso
22
brand power
50
6
products
28
1
categories
3
4
grocers
12
63.9¢
price per fl oz
77.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Trujoy Yogurt▭ Yasso
Distribution · 30% of score17·50
T
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Trujoy Yogurt
no top category Yasso doesn’t also play in.
only Yasso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Trujoy Yogurt · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Trujoy Yogurt · Yasso
