Truvia vs Sweetleaf · Bay Area shelf head-to-head
Truvia and Sweetleaf, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweetleaf carries more Brand PowerSweetleaf is in more Bay Area grocersSweetleaf fields the deeper lineup
Truvia
Sweetleaf
13
brand power
37
6
products
18
1
categories
2
4
grocers
11
$9.00
avg price
$9.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Truvia▭ Sweetleaf
Distribution · 30% of score17·46
T
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Truvia
no top category Sweetleaf doesn’t also play in.
only Sweetleaf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Truvia · Sweetleaf