Twix vs Chocolove · Bay Area shelf head-to-head
Twix and Chocolove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocolove carries more Brand PowerChocolove is in more Bay Area grocersChocolove fields the deeper lineupChocolove sits further up the premium end
Twix
Chocolove
33
brand power
52
10
products
63
3
categories
2
3
subcategories
3
12
grocers
18
$1.19
price per fl oz
$1.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Twix▭ Chocolove
Distribution · 30% of score50·75
T
carried in 12 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chocolove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Twix · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Twix · Chocolove
