Two Bite vs Kimberley's Bakeshoppe · Bay Area shelf head-to-head
Two Bite and Kimberley's Bakeshoppe, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Two Bite is in more Bay Area grocers
Two Bite
Kimberley's Bakeshoppe
32
brand power
29
15
products
13
6
categories
2
8
grocers
5
$6.76
avg price
$8.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Two Bite▭ Kimberley's Bakeshoppe
Distribution · 30% of score33·21
T
K
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score71·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Two Bite
only Kimberley's Bakeshoppe
no top category Two Bite doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Two Bite · 4
only Kimberley's Bakeshoppe · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Two Bite · Kimberley's Bakeshoppe
