Uglies Kettle Chips vs Cape Cod · Bay Area shelf head-to-head
Uglies Kettle Chips and Cape Cod, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cape Cod carries more Brand PowerCape Cod is in more Bay Area grocersCape Cod fields the deeper lineupUglies Kettle Chips sits further up the premium end
Uglies Kettle Chips
Cape Cod
36
brand power
41
18
products
28
1
categories
2
2
subcategories
2
8
grocers
11
94.6¢
price per oz
81.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Uglies Kettle Chips▭ Cape Cod
Distribution · 30% of score33·46
U
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Uglies Kettle Chips
no top category Cape Cod doesn’t also play in.
only Cape Cod
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Uglies Kettle Chips · 3
only Cape Cod · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Uglies Kettle Chips · Cape Cod
