Uncle Eddie's Vegan Cookies vs Mi-del · Bay Area shelf head-to-head
Uncle Eddie's Vegan Cookies and Mi-del, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mi-del carries more Brand PowerMi-del is in more Bay Area grocers
Uncle Eddie's Vegan Cookies
Mi-del
14
brand power
23
6
products
6
1
categories
2
3
subcategories
2
5
grocers
8
81.7¢
price per oz
73.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Uncle Eddie's Vegan Cookies▭ Mi-del
Distribution · 30% of score21·33
U
M
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Uncle Eddie's Vegan Cookies
no top category Mi-del doesn’t also play in.
only Mi-del
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Uncle Eddie's Vegan Cookies · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Uncle Eddie's Vegan Cookies · Mi-del