Unshackled vs Bacchus · Bay Area shelf head-to-head
Unshackled and Bacchus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unshackled
Bacchus
12
brand power
14
2
products
3
2
categories
2
2
subcategories
3
1
grocers
1
$21.99
avg price
$13.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Unshackled▭ Bacchus
Distribution · 30% of score4·4
U
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Unshackled
no top category Bacchus doesn’t also play in.
only Bacchus
no top category Unshackled doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Unshackled · 1
only Bacchus · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Unshackled · Bacchus