Upper Crust Bakery vs Jessie's · Bay Area shelf head-to-head
Upper Crust Bakery and Jessie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Upper Crust Bakery carries more Brand PowerUpper Crust Bakery is in more Bay Area grocersJessie's fields the deeper lineup
Upper Crust Bakery
Jessie's
23
brand power
7
4
products
11
2
categories
1
4
subcategories
7
9
grocers
3
$6.47
avg price
$10.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Upper Crust Bakery▭ Jessie's
Distribution · 30% of score38·13
J
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Upper Crust Bakery
only Jessie's
no top category Upper Crust Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Upper Crust Bakery · 6
only Jessie's · 0
no exclusive doors — everywhere Jessie's is, Upper Crust Bakery is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Upper Crust Bakery · Jessie's