URBAN PIE vs Amy's · Bay Area shelf head-to-head
URBAN PIE and Amy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only URBAN PIE
no top category Amy's doesn’t also play in.
only Amy's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere URBAN PIE is, Amy's is too.
no exclusive doors — everywhere Amy's is, URBAN PIE is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: URBAN PIE · Amy's