Van Leeuwen vs Alec's Ice Cream · Bay Area shelf head-to-head
Van Leeuwen and Alec's Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Van Leeuwen carries more Brand PowerAlec's Ice Cream is in more Bay Area grocersVan Leeuwen fields the deeper lineup
Van Leeuwen
Alec's Ice Cream
49
brand power
42
36
products
23
4
categories
2
4
subcategories
3
11
grocers
14
67.6¢
price per fl oz
66.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Van Leeuwen▭ Alec's Ice Cream
Distribution · 30% of score46·58
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts1 vs 1 SKUs
1% of shelf
only Van Leeuwen
only Alec's Ice Cream
no top category Van Leeuwen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Van Leeuwen · 2
only Alec's Ice Cream · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Van Leeuwen · Alec's Ice Cream
