Vans vs Jonnypops · Bay Area shelf head-to-head
Vans and Jonnypops, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jonnypops carries more Brand PowerJonnypops is in more Bay Area grocersJonnypops fields the deeper lineup
Vans
Jonnypops
10
brand power
62
2
products
37
1
categories
2
1
grocers
15
$7.69
avg price
$8.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vans▭ Jonnypops
Distribution · 30% of score4·63
V
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vans
no top category Jonnypops doesn’t also play in.
only Jonnypops
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vans · 0
no exclusive doors — everywhere Vans is, Jonnypops is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vans · Jonnypops