Vegan Rob's vs Hippeas · Bay Area shelf head-to-head
Vegan Rob's and Hippeas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hippeas carries more Brand PowerHippeas is in more Bay Area grocersHippeas fields the deeper lineup
Vegan Rob's
Hippeas
16
brand power
44
3
products
19
1
categories
3
5
grocers
16
$1.33
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vegan Rob's▭ Hippeas
Distribution · 30% of score21·67
V
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vegan Rob's
no top category Hippeas doesn’t also play in.
only Hippeas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Vegan Rob's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vegan Rob's · Hippeas
