Vegan Rob's vs Pip's Heirloom Snacks · Bay Area shelf head-to-head
Vegan Rob's and Pip's Heirloom Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pip's Heirloom Snacks carries more Brand PowerPip's Heirloom Snacks is in more Bay Area grocersPip's Heirloom Snacks fields the deeper lineup
Vegan Rob's
Pip's Heirloom Snacks
16
brand power
27
3
products
8
1
categories
2
1
subcategories
4
5
grocers
8
$1.33
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vegan Rob's▭ Pip's Heirloom Snacks
Distribution · 30% of score21·33
V
P
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vegan Rob's
no top category Pip's Heirloom Snacks doesn’t also play in.
only Pip's Heirloom Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Vegan Rob's · 1
only Pip's Heirloom Snacks · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vegan Rob's · Pip's Heirloom Snacks