Vermints vs Mentos · Bay Area shelf head-to-head
Vermints and Mentos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mentos carries more Brand PowerMentos fields the deeper lineupVermints sits further up the premium end
Vermints
Mentos
26
brand power
35
6
products
17
1
categories
2
1
subcategories
3
9
grocers
9
$2.72
price per oz
$1.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vermints▭ Mentos
Distribution · 30% of score38·38
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vermints
no top category Mentos doesn’t also play in.
only Mentos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mentos · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vermints · Mentos
