Vermont Smoke & Cure vs Chomps · Bay Area shelf head-to-head
Vermont Smoke & Cure and Chomps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chomps carries more Brand PowerChomps is in more Bay Area grocersChomps fields the deeper lineupVermont Smoke & Cure sits further up the premium end
Vermont Smoke & Cure
Chomps
27
brand power
53
6
products
32
2
categories
2
7
grocers
16
$3.16
price per oz
$2.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vermont Smoke & Cure▭ Chomps
Distribution · 30% of score29·67
carried in 7 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vermont Smoke & Cure
only Chomps
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Vermont Smoke & Cure · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vermont Smoke & Cure · Chomps
