Vesper Bites vs Sugarfina · Bay Area shelf head-to-head
Vesper Bites and Sugarfina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugarfina carries more Brand PowerSugarfina fields the deeper lineup
Vesper Bites
Sugarfina
14
brand power
35
4
products
126
1
categories
2
1
subcategories
5
2
grocers
2
$8.09
avg price
$11.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vesper Bites▭ Sugarfina
Distribution · 30% of score8·8
V
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vesper Bites
no top category Sugarfina doesn’t also play in.
only Sugarfina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vesper Bites · 1
only Sugarfina · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vesper Bites · Sugarfina
