Vibrant Health vs Sunfood Superfood · Bay Area shelf head-to-head
Vibrant Health and Sunfood Superfood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunfood Superfood carries more Brand PowerSunfood Superfood is in more Bay Area grocersSunfood Superfood fields the deeper lineupVibrant Health sits further up the premium end
Vibrant Health
Sunfood Superfood
30
brand power
36
6
products
11
1
categories
4
1
subcategories
7
4
grocers
5
$6.36
price per oz
$3.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vibrant Health▭ Sunfood Superfood
Distribution · 30% of score17·21
S
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vibrant Health
no top category Sunfood Superfood doesn’t also play in.
only Sunfood Superfood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Vibrant Health · 2
only Sunfood Superfood · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vibrant Health · Sunfood Superfood
