Victoria vs Modelo Especial · Bay Area shelf head-to-head
Victoria and Modelo Especial, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Modelo Especial carries more Brand PowerModelo Especial is in more Bay Area grocers
Victoria
Modelo Especial
15
brand power
23
3
products
5
2
categories
2
2
grocers
5
$9.71
avg price
$11.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Victoria▭ Modelo Especial
Distribution · 30% of score8·21
V
M
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Victoria
only Modelo Especial
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Victoria · 1
only Modelo Especial · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Victoria · Modelo Especial
