Vigo vs Jasberry · Bay Area shelf head-to-head
Vigo and Jasberry, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jasberry carries more Brand PowerJasberry is in more Bay Area grocers
Vigo
Jasberry
15
brand power
20
4
products
5
2
categories
2
3
subcategories
2
1
grocers
5
$6.23
avg price
$6.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vigo▭ Jasberry
Distribution · 30% of score4·21
V
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vigo
no top category Jasberry doesn’t also play in.
only Jasberry
no top category Vigo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Vigo · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vigo · Jasberry