Virgil's vs Boylan Bottling · Bay Area shelf head-to-head
Virgil's and Boylan Bottling, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Virgil's is in more Bay Area grocers
Virgil's
Boylan Bottling
35
brand power
37
21
products
22
1
categories
2
4
subcategories
6
12
grocers
10
27.3¢
price per fl oz
24.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Virgil's▭ Boylan Bottling
Distribution · 30% of score50·42
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Virgil's
no top category Boylan Bottling doesn’t also play in.
only Boylan Bottling
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Virgil's · Boylan Bottling
