Vista Hermosa vs Mi Rancho · Bay Area shelf head-to-head
Vista Hermosa and Mi Rancho, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mi Rancho carries more Brand PowerMi Rancho is in more Bay Area grocersMi Rancho fields the deeper lineupVista Hermosa sits further up the premium end
Vista Hermosa
Mi Rancho
30
brand power
51
9
products
22
3
categories
3
4
subcategories
5
6
grocers
17
71.5¢
price per oz
19.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vista Hermosa▭ Mi Rancho
Distribution · 30% of score25·71
V
carried in 6 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Chips4 vs 2 SKUs
V
<1% of shelf
only Vista Hermosa
only Mi Rancho
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vista Hermosa · 0
no exclusive doors — everywhere Vista Hermosa is, Mi Rancho is too.
only Mi Rancho · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vista Hermosa · Mi Rancho
