Vita-myr vs Tom's Of Maine · Bay Area shelf head-to-head
Vita-myr and Tom's Of Maine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tom's Of Maine carries more Brand PowerTom's Of Maine is in more Bay Area grocersTom's Of Maine fields the deeper lineupVita-myr sits further up the premium end
Vita-myr
Tom's Of Maine
22
brand power
48
6
products
27
3
categories
4
4
subcategories
5
1
grocers
6
$1.12
price per fl oz
24.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vita-myr▭ Tom's Of Maine
Distribution · 30% of score4·25
V
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vita-myr
only Tom's Of Maine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vita-myr · 0
no exclusive doors — everywhere Vita-myr is, Tom's Of Maine is too.
only Tom's Of Maine · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vita-myr · Tom's Of Maine
