Vital Proteins vs Sparkling Ice® · Bay Area shelf head-to-head
Vital Proteins and Sparkling Ice®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sparkling Ice® carries more Brand PowerSparkling Ice® is in more Bay Area grocersSparkling Ice® fields the deeper lineupVital Proteins sits further up the premium end
Vital Proteins
Sparkling Ice®
22
brand power
40
4
products
33
2
categories
1
2
grocers
9
24.9¢
price per fl oz
10.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vital Proteins▭ Sparkling Ice®
Distribution · 30% of score8·38
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vital Proteins
only Sparkling Ice®
no top category Vital Proteins doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vital Proteins · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vital Proteins · Sparkling Ice®
