Vive Organic vs Pressed · Bay Area shelf head-to-head
Vive Organic and Pressed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pressed is in more Bay Area grocersPressed fields the deeper lineupVive Organic sits further up the premium end
Vive Organic
Pressed
50
brand power
54
18
products
31
2
categories
3
2
subcategories
8
13
grocers
17
$2.05
price per fl oz
70.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vive Organic▭ Pressed
Distribution · 30% of score54·71
carried in 13 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Juice13 vs 25 SKUs
1% of shelf
only Vive Organic
no top category Pressed doesn’t also play in.
only Pressed
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vive Organic · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vive Organic · Pressed
