Vlasic vs Mt. Olive · Bay Area shelf head-to-head
Vlasic and Mt. Olive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vlasic is in more Bay Area grocersMt. Olive sits further up the premium end
Vlasic
Mt. Olive
39
brand power
41
18
products
18
2
categories
3
11
grocers
8
32.6¢
price per fl oz
33.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vlasic▭ Mt. Olive
Distribution · 30% of score46·33
V
carried in 11 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vlasic
no top category Mt. Olive doesn’t also play in.
only Mt. Olive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vlasic · Mt. Olive
