Volcano vs Ingrilli · Bay Area shelf head-to-head
Volcano and Ingrilli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Volcano is in more Bay Area grocersIngrilli fields the deeper lineup
Volcano
Ingrilli
23
brand power
19
3
products
6
2
categories
2
3
subcategories
4
7
grocers
5
$4.31
avg price
$2.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Volcano▭ Ingrilli
Distribution · 30% of score29·21
V
I
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Volcano
only Ingrilli
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Volcano · Ingrilli