Voodoo Ranger vs Lagunitas · Bay Area shelf head-to-head
Voodoo Ranger and Lagunitas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lagunitas carries more Brand PowerLagunitas is in more Bay Area grocersLagunitas fields the deeper lineup
Voodoo Ranger
Lagunitas
15
brand power
44
3
products
18
1
categories
4
3
grocers
11
$3.95
avg price
$10.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Voodoo Ranger▭ Lagunitas
Distribution · 30% of score13·46
V
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Voodoo Ranger
no top category Lagunitas doesn’t also play in.
only Lagunitas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Voodoo Ranger · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Voodoo Ranger · Lagunitas
