Voss vs Sanzo · Bay Area shelf head-to-head
Voss and Sanzo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sanzo carries more Brand PowerSanzo is in more Bay Area grocersSanzo fields the deeper lineup
Voss
Sanzo
27
brand power
45
7
products
13
2
categories
2
8
grocers
16
18.2¢
price per fl oz
19.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Voss▭ Sanzo
Distribution · 30% of score33·67
V
carried in 8 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Voss
only Sanzo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Voss · 2
only Sanzo · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Voss · Sanzo