VUUM vs Gorgie · Bay Area shelf head-to-head
VUUM and Gorgie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gorgie is in more Bay Area grocers
VUUM
Gorgie
18
brand power
19
6
products
5
2
categories
1
1
grocers
3
$0.00
avg price
$3.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ VUUM▭ Gorgie
Distribution · 30% of score4·13
V
G
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only VUUM
only Gorgie
no top category VUUM doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only VUUM · 0
no exclusive doors — everywhere VUUM is, Gorgie is too.
only Gorgie · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: VUUM · Gorgie