Wa-chaa vs Feridies · Bay Area shelf head-to-head
Wa-chaa and Feridies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feridies carries more Brand PowerFeridies is in more Bay Area grocersFeridies fields the deeper lineup
Wa-chaa
Feridies
11
brand power
34
3
products
12
1
categories
3
1
subcategories
5
1
grocers
11
$5.49
avg price
$10.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wa-chaa▭ Feridies
Distribution · 30% of score4·46
W
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wa-chaa
no top category Feridies doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wa-chaa · Feridies