Waforia vs Loacker · Bay Area shelf head-to-head
Waforia and Loacker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loacker carries more Brand PowerLoacker is in more Bay Area grocersLoacker fields the deeper lineup
Waforia
Loacker
14
brand power
52
3
products
35
2
categories
3
3
subcategories
4
1
grocers
16
$1.69
price per item
$1.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Waforia▭ Loacker
Distribution · 30% of score4·67
W
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Waforia
no top category Loacker doesn’t also play in.
only Loacker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Waforia · 0
no exclusive doors — everywhere Waforia is, Loacker is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Waforia · Loacker
