Waterloo Sparkling Water vs Zentopia · Bay Area shelf head-to-head
Waterloo Sparkling Water and Zentopia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Waterloo Sparkling Water carries more Brand PowerWaterloo Sparkling Water is in more Bay Area grocersWaterloo Sparkling Water fields the deeper lineupZentopia sits further up the premium end
Waterloo Sparkling Water
Zentopia
51
brand power
9
42
products
2
3
categories
1
15
grocers
1
$7.01
avg price
$4.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Waterloo Sparkling Water▭ Zentopia
Distribution · 30% of score63·4
Z
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zentopia
no top category Waterloo Sparkling Water doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Waterloo Sparkling Water · Zentopia