Wedderspoon vs Manukora · Bay Area shelf head-to-head
Wedderspoon and Manukora, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Manukora carries more Brand PowerManukora is in more Bay Area grocersManukora fields the deeper lineup
Wedderspoon
Manukora
20
brand power
27
3
products
9
2
categories
1
4
grocers
7
$4.42
price per oz
$6.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wedderspoon▭ Manukora
Distribution · 30% of score17·29
W
M
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wedderspoon
only Manukora
no top category Wedderspoon doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wedderspoon · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wedderspoon · Manukora