Wheat Thins vs Pepperidge Farm Goldfish · Bay Area shelf head-to-head
Wheat Thins and Pepperidge Farm Goldfish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm Goldfish carries more Brand PowerWheat Thins is in more Bay Area grocersPepperidge Farm Goldfish fields the deeper lineup
Wheat Thins
Pepperidge Farm Goldfish
28
brand power
44
8
products
39
1
categories
3
11
grocers
10
89.1¢
price per oz
74.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wheat Thins▭ Pepperidge Farm Goldfish
Distribution · 30% of score46·42
W
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wheat Thins
no top category Pepperidge Farm Goldfish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wheat Thins · Pepperidge Farm Goldfish
