Whittard vs Numi · Bay Area shelf head-to-head
Whittard and Numi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi carries more Brand PowerNumi is in more Bay Area grocersNumi fields the deeper lineup
Whittard
Numi
18
brand power
53
9
products
29
1
categories
2
5
subcategories
5
1
grocers
20
$15.56
avg price
$8.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Whittard▭ Numi
Distribution · 30% of score4·83
W
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Whittard
no top category Numi doesn’t also play in.
only Numi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Whittard · 0
no exclusive doors — everywhere Whittard is, Numi is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Whittard · Numi