Whittard vs Twinings · Bay Area shelf head-to-head
Whittard and Twinings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Twinings carries more Brand PowerTwinings is in more Bay Area grocersTwinings fields the deeper lineup
Whittard
Twinings
18
brand power
47
9
products
54
1
categories
1
5
subcategories
6
1
grocers
14
$15.56
avg price
$7.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Whittard▭ Twinings
Distribution · 30% of score4·58
W
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Whittard
no top category Twinings doesn’t also play in.
only Twinings
no top category Whittard doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Whittard · 0
no exclusive doors — everywhere Whittard is, Twinings is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Whittard · Twinings